Hi, and thanks for dropping by my website!  I'm currently finishing up my B.A. in Cognitive Science with a minor in Linguistics at UC Berkeley. I've always loved pondering about what drives the way people think and behave. I think that making the effort to derive these insights helps to cultivate empathy and can propel the innovation of products, services, stories, and experiences that ultimately enhance lives. In other words, trying to understand those around us helps to create a better, happier world.  

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I believe in having a good balance of the creative and the analytical when it comes to concocting a great marketing strategy. I have experience ranging from crafting creative campaigns and collateral, to advising these strategies based off campaign performance analytics and data-driven consumer insights.